Young Ones Feel Older

There is a general importance placed on health prevention and wellbeing in the UK which is also reflected in the health insurance industry. A current survey by health insurer PruHealth however shows that there are differences in how people feel about their wellbeing depending on how old they are.

The survey showed that people between 20-30 feel older than they really are in comparison to over 40's who felt 11.5% younger than their actual age. PruHealth speculate that these differences could be attributed to the fact that younger people seem to lead more unhealthy lifestyles.

Shaun Matisonn, PruHealth CEO, said:

'While it’s wonderful to see that the older we get, the better we feel, the energy levels of those under 40 clearly needs more attention. This age group need to get more exercise – and more sleep – eat healthily and follow more active lifestyles to help boost their energy levels.

Finding time in your 30s to exercise and eat healthily can be especially difficult while you’re juggling a career and looking after a young family, but incorporating small steps in your daily routine, such as getting off the bus a stop early and snacking on fruit rather than crisps, can help make all the difference.'


Pruhealth focus on health and wellbeing as part of their private health insurance scheme. With Vitality they encourage you to increase your wellbeing by taking a variety of pro-active steps. They reward you with lower premiums if you take part in their scheme. Pruhealth insurance is expensive in relation to other cheap health insurance policies but it is comprehensive and their Vitality scheme has proved popular. The scheme is available to individuals as well as those with company health insurance.

Aviva have added a wellbeing element to their policies as well. They reward you with a 15% discount for healthy behaviour as part of their My Health Counts scheme.